Logicalis continues to build on its leadership position with the appointment of Louise Mahrra as Marketing Director for the UK & Ireland

London, 26^th January 2024 — Logicalis UK&I, a leading global provider of IT solutions and managed services, is pleased to announce the appointment of Louise Mahrra as the company's new Marketing Director. With a strong background in strategic marketing and a proven track record of driving business growth, Louise joins Logicalis at a pivotal moment as the company amplifies its focus on innovative solutions and client-centric strategies. 

With a professional journey spanning more than 20 years, Louise will play a key role in shaping and executing the marketing vision, aligning it with the company's overarching business objectives. With a strategic emphasis on fostering business growth, her expertise extends across various tech-related industries, encompassing professional services, consulting, and software development.  

Louise joins Logicalis as Marketing Director UK&I at a pivotal moment as the company kicks off their FY25 growth year. Based in London, Louise will serve as a member of the UK&I senior leadership team, reporting directly to regional Managing Director Alex Louth, and will be responsible for the company’s marketing strategy and initiatives to elevate the brand. 

Commenting on the appointment, Alex Louth, Managing Director at Logicalis UK&I commented:  

As we continue to position ourselves for sustained growth and innovation, Logicalis is very well-positioned to keep creating and implementing digital transformations for our customers; we are committed to being a force for good by using technology to help our customers overcome real business challenges, shifting IT from managing infrastructure to driving innovation. Louise’s strategic experience and understanding of B2B business needs will spearhead marketing directly linked to the adapting needs of customers, through continuously understanding, simplifying, and solving real business challenges with better use of technology.” 

With an outstanding reputation as a results-orientated, commercially focused executive, Louise has worked for companies such as Microsoft, Leonardo S.p.A and CAE Technology Services Ltd. Within these roles, she demonstrated her ability to identify and capitalise on market opportunities through visionary marketing strategies. 

With Logicalis’ strong reputation for delivering cutting-edge IT solutions, I look forward to leveraging my experience to contribute to the company's growth and success. By empowering impactful brand messaging, I aim to amplify the company’s full potential to transform businesses through pioneering technology solutions,” adds Louise Mahrra, Marketing Director at Logicalis UK&I. 

This strategic appointment reflects Logicalis UK&I's commitment to enhancing its marketing capabilities and providing clients with solutions that meet their evolving business needs. As the company continues to expand its service offerings, Louise’s leadership will be instrumental in driving Logicalis's marketing vision forward.